Commercial and Marketing

The Commercial and Marketing unit has the overall responsibility of growing revenue, increasing market share and contributing to the company’s growth and profitability. The department comprises of the following key divisions:

• Sales
• Advertising and Promotions
• Customer Care
• Visual Graphics
• Business Development & Market research

The main aims and objectives of the department are to develop and implement a robust national market demand and sales strategy that dovetails to the NDP4 opportunities in the Namibian market.

This alignment to the industrialisation vision ought to ensure that TransNamib leverages the various capital projects currently being planned and commissioned such as Neckartal Dam construction, Dundee Precious Metal Tsumeb acid project, deepening and expansion of the Walvis bay harbour, Swakop Uranium (Husab Mine), B2Gold, Kudu Gas Project, the Baynes-Hydro Project, Lodestone, Jindal, Northern Cape manganese and iron ore mines, Zambian Copperbelt Area, DRC Lubumbashi copper mines, Botswana coal, etc. as well as those industries and businesses currently operating in Namibia.

The primary role of the Commercial and Marketing department is to create sustainable value for TransNamib and our stakeholders from customers, markets and partnerships. We pursue this through a number of interconnected activities and processes, including:

• Commercial strategy and value optimisation
• Sales and customer service
• Pricing strategies
• Branding and commercial marketing
• New business development and project management
• Customer feedback and engagement
• Product innovation and product portfolio management
• Scoping demand and pursuing opportunities
• Market research and intelligence
• Relationship management
• Partnerships